Tuesday, September 21, 2010

P.T. Bundit

Haven't been on here for a while, but it's actually been one of the more eventful fortnights around here.  Yesterday, for instance, there was a redshirt rally in Bangkok where they had no stashed explosives, didn't burn down any shopping malls, and even curbed much of the rhetoric.  It was indeed the very kind of rally that should have been going on earlier this year.

The concert featured Trisdee conducting and playing Mozart with the Sinfonietta, which is an orchestra I've created six months ago that consists only of kids.  I say kids but there's an age limit of 25 which means that Trisdee, jet-setting conductor that he is these days, can participate without even being a "guest adult" - as he is only 24.  I haven't enjoyed a Mozart concerto this much in a decade.  Not that the kids didn't have their share of wrong notes, but the performance was authentically Mozart in a way you rarely hear even in Europe.

A couple of days ago Trisdee brought something to my attention which I found pretty staggering.  He's gone on to talk about it on Facebook, which has led to Veena of The Nation writing an expose which, I believe, is coming out in tomorrow's paper. Although his revelations are about a specific artist and a specific instance of cultural merchandising, he has brought to light a serious issue which artists in Thailand need to deal with if Thailand is to become part of the international cultural mainstream.

What this product is is a CD, in a series of CDs produced by Thailand's well-known music celebrity Bundit Ungrangsee.  The series is called "smart music" and it's basically classical music for the masses, classical music to "make you smarter" ... harmless enough, perhaps even beneficial.

The CD shows Bundit conducting some Europeans on the cover - a striking photo.  There are also pictures of Bundit on the back.  When you open the CD album, there's a huge bio of Bundit which rather oddly claims that he is a National Artist (he isn't.) The CD itself has a full-color screen of Bundiit conducting.   Bundit's name is everywhere, and it would be perfectly clear to any casual observer that this is a CD of music conducted by Bundit.   However, when you take the CD out, through the clear plastic packaging some small print is vaguely visible.  You can't read it because the CD hub covers the strategic portions, so you actually have to remove the paper insert from the CD shell.  At this point you will finally be able to read the small print, which states that all the tracks are from "royaltyfreeclassicalmusic.com" and are conducted by one Dr. Salmon.  (You can license the music yourself for $37 a track).

Depending on his licensing agreement, this probably isn't illegal.  But making it so that the casual buyer would naturally assume that Bundit is the conductor, and cannot discover the actual identity without first purchasing the disk, unsealing it, and then pulling out a well-concealed piece of information from a hidden part of the packaging, is almost certainly unethical.

Now, Trisdee is one of the few people in Thailand who could really expose this, because he is the only Thai conductor who is clearly and unequivocally more well known internationally than Bundit.  This can be proved simply by googling the two of them; Trisdee has about 49,000 English-language entries, while Bundit has about 31,000 (as of 2 am today).  Trisdee has conducted such well known orchestras as the Royal Scottish and is about to conduct the RAI Orchestra.  He is represented by Columbia Artists, whose other conducting clients include James Levine, Seiji Ozawa, Colin Davis, and Michael Tilson Thomas.  Credible, influential journals like London's Opera have called him a genius.   Does this make Trisdee "world class", a claim which Bundit's PR machinery frequently makes for himself?  I'm afraid not.  But he's also fifteen years younger than Bundit and already well established in Europe.

Trisdee's revelations have caused a bit of a sensation in the insular world of classical music in Thailand, including a response from Mr. World Class himself in which he states that he consulted the Vice President of Sony in New York on all this and was told that famous U.S. and European "do it all the time."  If that is the case, I haven't found one example in the 2,000 CDs in my collection.

When I first learned about this from Trisdee, my first inclination was to return my Silpathorn Award.  I felt that the honor had been debased and all of us Silpathorn Artists were besmirched by the scandal.  It's just as well I was talked out of it because I see now that the Kittikhuns (the four Silpathorns who have received the senior "Distinguished Silptahorn" status) have an important mission.

It's easy to become self-righteous about Bundit's behavior, but that would be wrong.  He couldn't have thought he could get away with it if we didn't live in a society that currently has not yet developed clear ethical standards for cultural merchandising.

In 1997, I came back to Thailand to direct a new ballet which I had composed.  The entire concept, all the music, and the direction of the piece were all mine, but the organizers didn't even put my name on the poster.  When I objected, they told me that "in Thailand we always do things this way."  When I insisted on this simple thing that is a basic right of every creative artist, they thought I was a madman.  This is how I have acquired my reputation for making unreasonable demands.

I often see translations of well-known novels on the stands here.  Sometimes the name of the translator is in huge letters, while the actual author's name is occasionally not even on the cover.  It is also common to adapt the works of others without giving any credit, let alone paying royalties.

I wrote to the director of the Office for Contemporary Art and Culture, K Prisna, that Trisdee's discovery had caused me to think about all sorts of other cases in Thailand where someone else's product is packaged in such a way as to appear to be originated by the packager.   She wrote back and said, "many visual artists also face the problem of fraud works in the market."  She welcomed the idea that the Silpathorn Kittikhun Artists might sit down and draw up some sensible, common-sense guidelines.  Things that seem obvious, but no one has actually articulated clearly in this country - like "the author's name should be bigger than the translator's".

It is clear that such guidelines need to happen fast.  Because Thailand no longer has the excuse of being some distant Shangri-La, isolated from the world, where the rules do not really apply.  What we do here is seen, reviewed, and discussed around the world, and anomalies such as what Trisdee has uncovered put the entire country in a bad light.

As for P.T. Barnum's adage about "fooling all of the people all of the time," it appears that Trisdee's pretty hard to fool.  He's delving more deeply and promising even more startling revelations.  Indeed, he is starting a new blog soon, which I am sure will be a vastly entertaining addition to the blogosphere.

1 comment:

  1. Hey P'Somtow,

    Actually I was the one who Re-tweeted Trisdee's tweet about his "discoveries" to K.Bundit for his information. He responded promptly the very next day with the following DM: http://picasaweb.google.com/lh/photo/ngMexZxHh_j29KtaZz0Lv-zF4P0MBmJIsY2PjsR0ub0?feat=directlink

    I normally don't share DMs with the public at large without the sender's prior consent but as this is a matter of considerable consumer interest and benefit and as I believe the content of K.Bundit's DM is not likely to cause undue harm to anyone, including K.Bundit himself, I feel within my rights to share his response here. I trust K.Bundit will understand my reasoning.

    Anyway, just thought to let you know. Best luck to Trisdee with his blog (I plan to start a new one too! :D), his pics in the latest issue of GM magazine turned out quite nicely! :)

    Zeze x